Organisational Strategy Case Study Example | Topics and Well Written Essays - 2500 words

Organisational Strategy - Case Study Example Porter (1980) explained the importance of focusing on cost leadership and product differentiation to gain competitive advantage - producing an excellent product which is a complete solution to a perceived need. It will then use system lock-in to sustain its competitive edge - locking in complementary products, maintaining a proprietary standard whilst locking out potential competitors. Between 1996 and 2006 the PC industry underwent two major revolutions. Firstly the way in which PCs were ordered changed with the commencement of e-commerce and secondly the methodology for manufacturing PCs altered radically with the introduction of lean manufacturing and supply chain management. 1996 Dell began selling on-line in 1996 recognizing the importance of having an encompassing e-commerce strategy. By 2000 its on-line sales were $50m/day. Dell became the largest manufacturer of personal computers in the world in 2001. Many have argued that the Internet renders strategy obsolete. In reality the opposite is trueit is more important than ever for companies to distinguish themselves through strategy. The winners will be those that view the internet as a complement to, not a cannibal of, traditional ways of competing. The great paradox of the Internet is that its very benefits - making information widely available; reducing the difficulty of purchasing, marketing, and distribution; allowing buyers and sellers to find and transact business with one another more easily - also make it more difficult for companies to capture those benefits as profits. (Porter, 2001) Figure 3 The Five Forces Source: Porter(2001) Being online increases competition. However there are opportunities there - particularly the removal or reduction of barriers to entry, and potentially equal access to consumers. Dell has no research and design costs thus increasing its advantage. IBM had already shown that marketing and distribution skills were more important than the latest technological innovation as the market for low cost PCs matured faster than anticipated. Dell simply adopted IBM's strategy: Advanced design Open source software Multi-channel distribution Low-cost manufacturing Aggressive pricing Supply Chain Management Strategy Taylor

Grade World History Essay Example for Free

Grade World History Essay Before King Leopold the II of Belgium colonized the Congo, it was known for its independence. It was the ideal place to be for the Europeans. It was geographically diverse, it had mineral enriched soils, deposits of gold, diamonds copper and manganese, and it had a large animal population, lots of plants. King Leopold saw potential in the Congo and made it his. He had an American man, Henry Stanley; secure treaties with all the local chiefs. With those he had complete power of the land. Imperialism on the Belgian Congo had a negative affect in many ways, including geographically, politically and psychologically. One of the major impacts is psychological. Psychological impacts are ones that mess with people’s emotions. King Leopold was a man who did not care about other peoples emotions or their state of being; he cared about himself and how much money he was going to make with the Congo. To quote a Congolese states on the amount of psychological torture he put some of the Congolese people in: â€Å"I ran away with two old people, but they were caught and killed, and the soldiers made me carry the baskets holding their cut-off hands. They killed my little sister, threw her in a house and set it on fire.† (8) The person that is talking sounds like a child. If a child was going through this, which many did, witnessing something this horrifying can be very emotionally scarring. Another impact would be economical. An economic impact is one that affects the business part of things, such as labor systems. â€Å"Tell them [the rubber agents] that we cannot and therefore will not find rubber; we are willing to spend our strength at any work possible, but the rubber is finished. If we must either be massacred or bring rubber, well, let them kill us; then we suppose they will be satisfied.†(20) This quote is from a village headman to Reverend Harris, a British missionary. This is from a workers point of view. It shows economic impact because it has to do with the rubber industry, which was very important in the Congo. A third impact on the Congo is political. Political impact has to do with government or people in government. One quote that gives an example of political impact is one by Reverend Whitehead, â€Å"Their chiefs are being weakened in their prestige and physique through imprisonment which is often cruel, and thus weakened in their authority over their own people they are put into chains for the shortage of manioc bread.† This means that Leopold and his people are forcing the native Congolese to back down in their government so Leopold has more power. Britain was also very involved in the Congo Free State. They were interested in the trading system it had. This effects Britain because it brought in new products to be sold, and potentially could make them money. It is important to study issues like this today so nobody makes the same mistake twice. In conclusion, imperialism in the Congo had an overall negative affect on it. Imperialism affected, not only psychologically, but also politically and economically. King Leopold II never had good intentions for the Congolese people, he just had his own self in mind.

Fighting for Civil Rights in America :: Black struggle for civil rights in America

  Ã‚  Ã‚  Ã‚  Ã‚  Imagine walking into a Woolworth’s store on a sunny afternoon only to be greeted by twenty pairs of white people’s eyes all directed towards the door. Imagine sitting down with two other blacks and demanding service. Next, imagine service being denied, and seeing a woman dragged by her hair across the floor, other blacks beaten in front of everyone, and no one making a move to help. This is a common scene at many sit-ins across the country today. The reason for these sit-ins is people fighting for civil rights. Civil Rights is the nonpolitical rights of a citizen. Blacks are becoming the subjects of violence, their self-esteem is lowered, making them feel inferior and most importantly they are denied their freedom of choice. Many actions have been taken to try and resolve the problem, that blacks are being denied their civil rights.   Ã‚  Ã‚  Ã‚  Ã‚  First, one part of the problem is that blacks are becoming the subjects of violence. More specifically physical violence, which is when someone uses physical force to harm another person. Some ways harm is inflicted onto its victims are by beatings, many times in public, people being burned to death as a result of their house being set on fire and lynching, in which a person is hung. One specific example of physical violence is a scene at Woolworth’s where Anne Moody and two other blacks, a male and a female, sat down at the reserved white counter and demanded service. After many taunts and threats, an open display of hatred was inflicted upon them. They had food dumped upon them and were pulled off the stools. At one point Anne was dragged by her hair, off the stool and across the floor. A few other men and women, including whites, soon sat with the blacks at the counter. The men were punched with brass knuckles and kicked repeatedly. Another example of th e use of physical violence is in the story The Invisible Man. In this story, a few black men were mislead into thinking they were to read speeches in front of a group of people. When they arrived there, there were nothing but white men with liquor and a dancing white woman. The black men were forced to put on blind folds then were forced to fight each other. It became a despicable scene and many of the men were bloody and knocked out. Fighting for Civil Rights in America :: Black struggle for civil rights in America   Ã‚  Ã‚  Ã‚  Ã‚  Imagine walking into a Woolworth’s store on a sunny afternoon only to be greeted by twenty pairs of white people’s eyes all directed towards the door. Imagine sitting down with two other blacks and demanding service. Next, imagine service being denied, and seeing a woman dragged by her hair across the floor, other blacks beaten in front of everyone, and no one making a move to help. This is a common scene at many sit-ins across the country today. The reason for these sit-ins is people fighting for civil rights. Civil Rights is the nonpolitical rights of a citizen. Blacks are becoming the subjects of violence, their self-esteem is lowered, making them feel inferior and most importantly they are denied their freedom of choice. Many actions have been taken to try and resolve the problem, that blacks are being denied their civil rights.   Ã‚  Ã‚  Ã‚  Ã‚  First, one part of the problem is that blacks are becoming the subjects of violence. More specifically physical violence, which is when someone uses physical force to harm another person. Some ways harm is inflicted onto its victims are by beatings, many times in public, people being burned to death as a result of their house being set on fire and lynching, in which a person is hung. One specific example of physical violence is a scene at Woolworth’s where Anne Moody and two other blacks, a male and a female, sat down at the reserved white counter and demanded service. After many taunts and threats, an open display of hatred was inflicted upon them. They had food dumped upon them and were pulled off the stools. At one point Anne was dragged by her hair, off the stool and across the floor. A few other men and women, including whites, soon sat with the blacks at the counter. The men were punched with brass knuckles and kicked repeatedly. Another example of th e use of physical violence is in the story The Invisible Man. In this story, a few black men were mislead into thinking they were to read speeches in front of a group of people. When they arrived there, there were nothing but white men with liquor and a dancing white woman. The black men were forced to put on blind folds then were forced to fight each other. It became a despicable scene and many of the men were bloody and knocked out.

Modern Life Is Very Different from Life 50 Years Ago

Modern life is very different from life 50 years ago. Some people think the changes in our lives have been very positive while others think they have been more negative. What do you think? Fifty years ago life was simpler and some people think things were better back then. While it is true that life today has some negative aspects, I think the modern lifestyle is better than the way people lived in the past. Some people like my grandparents say there were a number of positive things about life when they were growing up.Firstly, they say the pace of life was slower, so families could spend more time together. Everyone in the family came together for special occasions like weddings and Eid. In addition, my grandparents say that the cost of living was lower when they were young. You could easily live on just a few dirhams a day. Lastly, my grandparents said people were healthier in the past because they ate better food then they do today and they got more exercise. They say that people rarely got sick. P However, modern living has a lot of benefits.First of all, the standard of living is much higher today than it was 50 years ago, so people can afford to live well. Secondly, we have much better facilities now, such as good hospitals, roads and schools. Facilities like these were very poor in the past. Another benefit of life today is that we have access to modern technology. This has improved the way we work and communicate. While it is true that life today is more stressful and we often have less time to relax, I would not want to be living the same life as my grandparents did. I am a modern woman and I want to live a modern life. Modern Life Is Very Different from Life 50 Years Ago Modern life is very different from life 50 years ago. Some people think the changes in our lives have been very positive while others think they have been more negative. What do you think? Fifty years ago life was simpler and some people think things were better back then. While it is true that life today has some negative aspects, I think the modern lifestyle is better than the way people lived in the past. Some people like my grandparents say there were a number of positive things about life when they were growing up.Firstly, they say the pace of life was slower, so families could spend more time together. Everyone in the family came together for special occasions like weddings and Eid. In addition, my grandparents say that the cost of living was lower when they were young. You could easily live on just a few dirhams a day. Lastly, my grandparents said people were healthier in the past because they ate better food then they do today and they got more exercise. They say that people rarely got sick. P However, modern living has a lot of benefits.First of all, the standard of living is much higher today than it was 50 years ago, so people can afford to live well. Secondly, we have much better facilities now, such as good hospitals, roads and schools. Facilities like these were very poor in the past. Another benefit of life today is that we have access to modern technology. This has improved the way we work and communicate. While it is true that life today is more stressful and we often have less time to relax, I would not want to be living the same life as my grandparents did. I am a modern woman and I want to live a modern life.

Kraft Foods M;a

Written Case Analysis On Case studied by: Case: Cadbury agrees, Kraft takeover bid Story: In 2009, the US food company  Kraft Foods launched a hostile bid for Cadbury, the UK-listed chocolate maker. Cadbury  is a popular British  confectionery  company and is the industry's second-largest globally after  Mars, Incorporated. It was acquired by Kraft Foods in January 19, 2010.As became clear almost exactly two years later in August 2011, Cadbury was the final acquisition necessary to allow  Kraft to be restructured and indeed split  into two companies by the end of 2012: a grocery business worth approximately $16bn; and a $32bn global snacks business. A â€Å"Krafty† Approach to Cadbury: Cadbury, founded by John Cadbury in 1824 in Birmingham, England, had also grown through mergers and demergers. When the Kraft Foods on September 7, 2009 made its first indicative takeover bid for Cadbury, it was rejected stating that it undervalued the company.It was rejected again on November 9, 2009 before the Cadbury agreed Kraft after launching a formal, hostile bid valuing the firm at ? 9. 8  billion on 19 January 2010. Pre-acquisition: Ownership of the company was 49 per cent from the US, despite its UK listing and headquarters. Only 5 per cent of its shares were owned by short-term traders at the time of the Kraft bid. The Response: The acquisition of Cadbury faced widespread disapproval from the British public, as well as groups and organizations including trade union, Unite.Unite estimated that a takeover by Kraft could put 30,000 jobs â€Å"at risk†. Controversially,  RBS, a bank 84% owned by the United Kingdom Government, funded the Kraft takeover. The Challenge: The challenge for Kraft was how to buy Cadbury when it was not for sale. Not only was Cadbury not for sale, but it actively resisted the Kraft takeover. Its first act was to brand the 745 pence-per-share offer â€Å"unattractive†, saying that it â€Å"fundamentally under valued the company†. The team made clear that even if the company had o succumb to an unwanted takeover, almost any other confectionery company (Nestle, Ferrero and Hershey) would be preferred as the buyer. In addition, Lord Mandelson, then the UK’s business secretary, publicly declared that the government would oppose any buyer who failed to â€Å"respect† the historic confectioner. Why Cadbury? * To extend the business : Location, markets, globalization * Change competitive structures: consolidation, remove competition, economies of scale * Improve business capabilities: Access better technology, stimulate innovation Post Acquisition:A few months after Kraft acquired Cadbury in an $18. 9-billion hostile takeover,  Sanjay Khosla, the head of Kraft's operations in developing markets, called the merger a marriage made in heaven. Not everyone at the Indian company will agree — certainly not the 20-odd senior executives across functions such as supply chain , sales, legal and finance who have resigned since the integration began.The nub of the problem, though, is that the Cadbury side of the operation feels it is not getting the attention it deserves for its dominant position in the Indian market. Revenues grew by 27% in 2010, making India one of the fastest-growing operations for Kraft globally. And Cadbury brands account for over 90% of revenues of roughly Rs 2,500 crore. Growth in the current year is expected to be even higher. Kraft, on the other hand, hasn't focused on India in the past, and is now trying to make up for lost time by riding on its more successful ally.

Community and Public Health Nursing Reflection Essay Example

Community and Public Health Nursing Reflection Essay Example Community and Public Health Nursing Reflection Paper Community and Public Health Nursing Reflection Paper Maricopa community schools are the localschools for the Gila River Indian Community. Native Americanchildren attending these schools are generally obese and do not participate in extra-curricular activities. The Leading Health Indicator (LHI) that applies is Children and adolescentswho are considered obese. Recognizing this LHI, nursing diagnoses canbe generated followed by nursing interventions and finallya communityhealthpartnership that will positively influence obesity. Also, while exploring these various steps, examples of hownursing can advocate community change will be shown. However, the role of community and the epidemiologicalinfluences withinthe community must be discussed first. Individuals can only be as healthy as their community allows. Native Americans live on a reservation in a rural removed from the Maricopa community and its convenience. Native Americans, especially the children, are part of the Maricopa community due to their presence in schools, the casino, and employment withvarious Maricopa businesses even though their residence is outside of the Maricopa geographicalregion. Maricopa has various parks,  sidewalks, recreational programs, as well as grocery stores that promote healthy living. Unfortunately, Native Americans can’tpartake in these facilities due to geographical limitations. Native Americansdo have a central health clinicon the reservation but it is the only one. Public nursing and community health partnerships can help identify where changes can be made along with services provided to promote better health. Native Americans aredifferent than the other cultures living in Maricopa. Maricopa is alreadyculturally diverse but the Native Americanpopulace is unique in some of their health  challenges, especiallywith obesity. For example, â€Å"Native Americans facesome of thehighest rates of obesity and diabetes in the world. Native American children tend to watch more television and spend lesstime playing sports than white children, this is likelynot theprinciple 3 contributor to obesity† (Wharton, 2004, pg. 154). Native Americans are also theorized to be genetically predisposed born withmore adipose fat which is never lostand increases throughout adolescence, leading to obesity in adulthood (Richards Peterson, 2006, pg. 88). Furthermore, their dietstend tobe high in saturatedfat and sugar(88). These epidemiological influences are worsened because of the lack of facilities available on the reservation. Utilizing this information, the following nursing diagnoses canbe made regarding Native American obesity; deficient community health, imbalanced nutrition, and sedentary lifestyle. First, a healthy community â€Å"is described by the U. S. Department of Health and Human Services Healthy People 2010 report is one that continuously creates and improves both itsphysical and social environments, helping people to support one another in aspectsof daily  life and to develop to their fullest potential† (Healthy Places). In order toaddressthe deficient community health, a communityhealthevent could be planned thatchecksweight, height, cholesterol and blood glucose levels. Also, at this event, education about health promotion and diseaseprevention would be beneficial in addressing the diabetes and obesity so prevalent within the Native American populace. Imbalanced nutrition can be because the body is not getting enough nutritional vitamins and minerals or because thebody is getting too much fat and sugar intake. Due to the high volume of Native American children in the Maricopa school system and the poor economic status of many Native American families, schools need to provide healthy meals for students. Furthermore, the school could also monitor lunches brought in by students and provide healthy alternatives. Also, if an after school program is developed; a dietician could provide healthy food options such as snacks, food education materials like calorie sheets, meal planning, and food alternatives for families. Sedentary lifestyle can be changed by implementing an after school program. Different activities, games, and sports 4 would be provided which would encourage exercise, socialization, and safety. This time could also be utilized toteach different games and sports that can be done at home. Involving the Native American community to change their habits would be best done by collaborating with Native American leadersand health professionals. Native American leaders would be excellent role models for children and the community as a whole. Collaborating with the Maricopa community would also generate interesting cross-cultural health events and activities. Also, during these events, culture could be promoted in a healthy way such as traditional Native foods prepared in a healthy way and cultural dancing encouraged. Another resource would be to contact Community Partnership of Southern Arizona. They provide healthcare clinics, have people available to answer community specific questions, provide referrals to services, and have a directory of community resources that are available. Obesity is the LHI of Native American children living just outside Maricopa but attending school within the Maricopa School District. The Reservation’s distance from  Maricopa community facilities along with dietand epidemiological factors like diabetesall contribute to Native Americanobesity. By combating deficient community healthwith a community health event, educating and correcting imbalanced nutrition at the school, and eliminating a sedentary lifestyle by implementing an after school program, changes can be made. The Native Americancommunity will respond to Native leaders encouraging change. Culture eventssuch asfestivalswould be an excellent opportunity toimplement and highlight some of these healthychanges. References Centers for Disease Control and Prevention. (2000). Healthy places. Retrieved from cdc. gov/healthyplaces/about. htm#Healthy%20Env Richards, T. J. , Patterson, P. M. (2006, August). Native American obesity: An economic model of the Thrifty Gene theory. American Journal of Agricultural Economins, 88(3), 542-560. Retrieved from jstor. org/stable/3697748 Wharton, C. M. (2004). Beverage consumption and risk of obesity among native americans in arizona. Nutrition Reviews, 62(4), 153-9. Retrieved from http://search. proquest. com/docview/212348616? accountid=458

The University of Southamptons Print centre Essays

The University of Southamptons Print centre Essays The University of Southamptons Print centre Essay The University of Southamptons Print centre Essay A report on an Ethnographic pilot study of the University of Southamptons Print centre Introduction. This report follows an ethnographic pilot study into the universitys print centre. We were required to view the Print centre through the eyes of management consultants relating its operations to material covered in lectures. Background to the Print centre. Find out how long it has been running. The Print centre was initially setup to cater for the specialist print needs of the university. This has since changed and it is now also widely used by other organisations and the public. The centre has one manager and nine subordinates who specialise in different parts of the process. Located in a two-storey house on 99 University road it is soon to be demolished to make way for University Boulevard with the site of relocation as yet unconfirmed. Function of the Print centre. The Print centre offers a wide range of services focused toward the growing requirements of its users. Whilst the majority of the work undertaken is still conventional printing such as booklets and leaflets, they offer other services such as t-shirt printing and spine binding. Structure and culture of the Print centre. In relevance to the findings of Burns and Stalkers 1961 study into organisations The Management of Innovation the Print centre leans more toward a mechanistic structure. The characteristics that make it so, do however suffer a wide degree of variance due to the small number of staff. Specialisation and departmentalisation of work is apparent with each member of staff trained in one particular area. However the direction and decision making within the centre appears to take a more collective approach as opposed to management being the controlling force. It is easy to understand why, as the size and hierarchical nature of the centre makes consultation with, and influence from staff inevitable as described by Laurie J. Mullins. He says of small organisations the definition of authority and responsibility, and the relationship between members of the organisation can be established on a personal and informal basis (2002, p. 530). This fluctuation of the mechanistic characteristics highlights the contingency approach in that the environment shapes the structure of the centre. The specialisations of staff in the centre combined with the formalised work process are covered by what Charles B. Handy named the role culture (1976, p. 190). He likens this form of organisational culture to a Greek temple. This metaphor can be deconstructed when looking at the centre. Handy goes on to say The role organisation rests its strength in its pillars, its functions or specialities (1976 p. 190). Indeed each pillar is represented by one of the specialist areas, each needing to be as strong the others to ensure a solid and sound building. Holding the pillars in place is the pediment represented by the manager and her controlling influence, disseminating her authority down. Stakeholders. As the university owns and uses the Print centre the most they can be regarded as the primary stakeholder. It is for this reason that university work takes priority in busy periods. However if the balance shifted and customers from outside became the greatest users the bias would have to be addressed. The paper supplier is another important stakeholder in the organisation. The centre relies on JIT for their paper deliveries. This situation gives the supplier indirect influence over management decisions, for example if the manager sought a cheaper supplier they would have to offer the same level of reliability and service, a risk perhaps not worth taking. As mentioned above the centre has nine staff and one manager allowing the staff to exert a degree of control over management decisions, especially when acting as a collective. Ethical issues. British society today is heading toward a state where social responsibility, in an ethical sense, is no longer implored and congratulated but expected. The centre reflects this growing consensus by recycling of over 70% of its waste. They also offer the use of recycled paper if the user requests it and only use eco-friendly paints. In recognising the social contract between the centre and society they lean more toward the corporate social responsibility approach than Milton Friedmans profit maximisation beliefs. There is a possibility that the imminent relocation may raise some ethical issues for employees. However when analysing the relocation in respect to stakeholder theory, as the centre is still to remain on campus it is difficult to see how any party will be adversely affected. How well is the Print centre managed? Following studies undertaken by the Management Charter Initiative in 1991 entitled Crediting Competence they produced a set of four occupational standards employers thought managers should competent in. These were the ability to manage activities, resources, people and information. The activities are well managed with the product continually meeting customers requirements as discussed above. In terms of resources money is well managed. The centre is supposed to be a non-profit making organisation and as such prices are set accordingly. They do however make a profit, which is reinvested in new equipment so as to remain effective. The management of the premises is perhaps not effectively or efficiently managed with the flow of work-in-progress being a disjointed one, although this can partially be put down to the location. The relocation of the centre should provide scope for improvement here. Management of staff appears to be first rate with staff seeming happy and content in their work (the Hawthorne effect may be applicable). Information about the management of information was difficult to gather. In terms of work however all work is carried out from a job-sheet detailing the specifics of any particular job. Stocks, schedules, price quotes and other information can be accessed from a computer.

Common Anions Table and Formulas List

Common Anions Table and Formulas List An anion is an  ion  that has a negative charge. Here is a table listing common anions and their formulas: Table of Common Anions Simple Anions Formula Hydride H- Oxide O2- Fluoride F- Sulfide S2- Chloride Cl- Nitride N3- Bromide Br- Iodide I- Oxoanions Formula Arsenate AsO43- Phosphate PO43- Arsenite AsO33- Hydrogen Phosphate HPO42- Dihydrogen Phosphate H2PO4- Sulfate SO42- Nitrate NO3- Hydrogen Sulfate HSO4- Nitrite NO2- Thiosulfate S2O32- Sulfite SO32- Perchlorate ClO4- Iodate IO3- Chlorate ClO3- Bromate BrO3- Chlorite ClO2- Hypochlorite OCl- Hypobromite OBr- Carbonate CO32- Chromate CrO42- Hydrogen Carbonate or Bicarbonate HCO3- Dichromate Cr2O72- Anions from Organic Acids Formula Acetate CH3COO- Formate HCOO- Other Anions Formula Cyanide CN- Amide NH2- Cyanate OCN- Peroxide O22- Thiocyanate SCN- Oxalate C2O42- Hydroxide OH- Permanganate MnO4- Writing Formulas of Salts Salts are compounds composed of cations bonded to anions. The resulting compound carries a neutral electrical charge. For example, table salt, or sodium chloride, consists of the Na cation bonded to the Cl- anion to form NaCl. Salts are hygroscopic, or tend to pick up water. This water is called water of hydration. By convention, the cation name and formula are  listed before the anion name and formula. In other words, write the cation on the left and the anion on the right. The formula of a salt is: (cation)m(anion)n ·(#)H2O where the H2O is omitted if the # is zero, m is the oxidation state of the anion, and n is the oxidation state of the anion. If m or n is 1, then no subscript is written in the formula. The name of a salt is given by: (cation)(anion) (prefix)(hydrate) where the hydrate is omitted if there is no water. Prefixes indicate the number of water molecules or can be used in front of the cation and anion names in cases where the cation (usually) can have multiple oxidation states. Common prefixes are: Number Prefix 1 mono 2 di 3 tri 4 tetra 5 penta 6 hexa 7 hepta 8 octa 9 nona 10 deca 11 undeca For example, the compound strontium chloride consists of the cation Sr2 combined with the anion Cl-. It is written SrCl2. When the cation and/or the anion is a  polyatomic ion, parentheses may be used to group the atoms in the ion together to write the formula. For example, the salt ammonium sulfate consists of the cation NH4 and the sulfate anion SO42-. The formula of the salt is written as (NH4)2SO4. The compound calcium phosphate consists of the calcium cation Ca2 with the anion PO43- and is written as Ca3(PO4)2. An example of a formula that includes water of hydrate is that of copper(II) sulfate pentahydrate. Note that the name of the salt includes the oxidation state of copper. This is common when dealing with any transition metal or rare earth. The formula is written as CuSO4 ·5H2O. Formulas of Binary Inorganic Compounds Combining cations and anions to form binary inorganic compounds is simple. The same prefixes are applied to indicate the quantities of cation or anion atoms. Examples include the name of water, H2O, which is dihydrogen monoxide, and the name of NO, which is nitrogen dioxide. Cations and Anions in Organic Compounds The rules for naming and writing the formulas of organic compounds are more complex. In general, the name follows the rule: (group prefixes)(longest carbon chain prefix)(highest root bond)(most important group suffix)

Profitability, ROCE, Gross profit margin,Operating margin, Net profit Assignment

Profitability, ROCE, Gross profit margin,Operating margin, Net profit of British airways and Lufthansa - Assignment Example Therefore, return on capital employed ratio indicates the return generated by every investment made as capital employed. Concerning British airways, in 2012 and 2013, ROCE was 1.31% and 3.95% respectively. This means that in the year 2012, 1.31% of the company’s net profit was generated by the company’s capital employed. However, the company’s ROCE increased to 3.95 % in the year 2013 due to an increase in the net profit by  £ 197 million. ROCE can be used to determine the viability of a project. In order to maintain a higher level of ROCE, the company should improve its cost reduction strategies to increase the level of net profit. Comparatively, Lufthansa airways’ ROCE in the year 2012 and 2013 was 6.6% and 1.8 % respectively. The decrease in Lufthansa’s ROCE between the two years is attributed to a sharp decrease in the company’s net profit. this sharp decrease was caused by an increase in the operating activities. Therefore, in the year 2013, British airways had a higher ROCE than Lufthansa airways for the reason that Lufthansa airways had a higher proportion of net assets to net profit. Consequently, British airways’s net assets generated more returns than Lufthansa’s (Duncan 2009, pp. 42-44). Gross profit margin – the ratio indicates a company’s financial health after meeting the cost of sales. It also indicates the company’s ability to pay for future operating costs. Concerning British airways, the ratio for 2012 and 2013 are 95.8% and 96.2% respectively. This means that in the year 2013, 96.2 % of the total revenue were gross profit, whereas, the remaining 3.8% of sales were consumed by costs related to sales. The ratio increased compared to that of the previous year. The increase is attributed to a more than proportionate increase in the gross profit. From this analysis, it can be concluded that British airway’s level of production efficiency is high due to the effective management of cost related to sales. Comparatively, the

The Role of the Midwife in supporting women with Breech presentation Essay

The Role of the Midwife in supporting women with Breech presentation to have a safe vaginal delivery and the implications for practice - Essay Example As a result, without sufficient training and experience for obstetricians and midwives in managing vaginal breech births, the skills of these practitioners have been reduced. Based on this critical assessment of studies on vaginal breech births, it has been established that there are various factors affecting the incidence of vaginal breech births, lack of experience among birth attendants at the top of the list. Also, the fear of litigation is impacting on the conduct of vaginal breech births. These practitioners are also unwilling to risk the life of the infant by attempting to deliver these infants vaginally. However, as was mentioned, studies have not definitively indicated that caesarean deliveries are actually improving survival rates for breech infants. More studies in line with this research are needed in order to provide specific and definitive results which can be applied in the practice. This dissertation examines the decreasing use of vaginal breech deliveries, in the context of choice available to women, the experience and expertise of the responsible midwives and the trends toward preferential delivery by caesarean section. This dissertation will be based on the author’s perspective, available evidence and current practice and will further evaluate if the women’s choices with regards to delivery of the breech are significantly impacted by the deskilllling of midwives or by the actual risks of the procedure itself. Current practice, as supported by the NICE and RCOG Guidelines recommends the counselling of women on their possible options for delivery, emphasizing the risks involved in vaginal and caesarean births (Royal College of Obstetricians and Gynaecologists, 2006). Many obstetricians and midwives however have only ever experienced vaginal breech deliveries in a simulated environment, often making vaginal breech births riskier options for women (ROCG, 2006). Since practice is now

Why Mesopotamia deserves to be called a civilization Essay - 1

Why Mesopotamia deserves to be called a civilization - Essay Example This paper aims to look at all the factors that are successful in calling the cradle of activity in Mesopotamia as a civilization and how the various economic, social and political aspects of life in Mesopotamia come into play when looking at the model. In order to constitute a civilization, a well-knit combination of the following factors must be present. They are – a socially well structured community with an urban environment as well as a rural environment with intensive agricultural activities being able to support the population at large; proper division of labor; a market economy with or without trade of some kind sustaining livelihoods of many; a structured form of a government regulating the activities taking place in the area; defined territories; written laws; a powerful establishment of the military; intrinsic support towards arts and culture constituting creativity in both the work as well as the leisure part of life; a culture with a written language system. These are some of the very important aspects that a civilization constitutes and as we discuss these factors throughout the scope of this paper, we may come across a few more aspects of life that are enough to term Mesopotamia as a proper civilization and a lap of rich culture. (Duiker, W., and J. Spielgovel, p. 7) In order to constitute a civilization, firstly, a culture requires a population that may have migrated from various parts of the world but is living together at the time of the civilization being formed in a large well-structured community. A population of more than 5000 people at the time assisted in establishing the Mesopotamian civilization and at the time, almost 5000 years ago, this number seemed to be a lot more than the value it holds today. With such a vast population at the time, it was believed that a number of problems would be faced

Research report assisting a client in a career choice Essay

Research report assisting a client in a career choice - Essay Example Even though the job market is promising for both accountants and real estate agents the ability, taste and preference of the candidates are the factors that determine the job that should be provided to them. Only then right persons can be placed on right job. In this report at first the various factors that are to be considered before selecting the job are studied in detail on the countries perspective. After that an analysis of the interview conducted with the you is done to help us determine which job suits you the most. Human Resource Management or HRM is playing a prominent role in the modern economy for taking an appropriate organizational or personal decision in a most significant manner. As far as an organization is taken in to consideration, human resources or the people belonging to an entity are the most valued asset. Personal management is quiet important, because the selection of right person for the right job is necessary to accomplish the goals and perform the work in a better manner. In this particular report, it is necessary to take a most appropriate decision about the career selection in the present scenario. At present, due to the modernization and change in values and living style, the standard of living of the society or people got changed a lot. As a result of which, the level of education also got improved. As far as an individual is taken in to consideration, employment is one of the key concepts in the present scenario. Identification of proper career choice is a key concept during the life time of humans. For the selection of a best suited career, requires a combination of knowledge, skill, experience, interests, and resources. Proper and effective utilization of theoretical knowledge and skills in to practical life is essential in this regard. In case of humans, it is important to set personal goals, which will accomplish during the life time through the proper career selection. While making recommendations about the better career selection, it is necessary to taken in to consideration certain areas like nature of the work, salary, working conditions, qualification, experience and Personality. All these factors can be studied in detail on the country's perspective at first. Nature of work: Nature of the work is the core factor that is to be considered at first. Nature of the work refers to the activity or work the employee should do when he is placed on a job. This is what an employee considers at first. While considering the post of accountant it can be seen that the accountant is left with the job of maintaining the day book and preparing the final accounts. But nowadays the scope of the job has been extended towards analyzing the financial data too. Real estate agents are those who act as middle man between the customer and real estate broker. The nature of job of a real estate agent is to find persons who are in need of apartments or any other property and to make them purchase the apartments or properties from the real estate broker whom he is contracted with. In simple words his duty would be to boost up the sales of real estate broker. "Real estate agent in America helps seller by marketing their properties and selling it for the highest possible price and on the other hand helps buyer in finding a real estate according to their needs and helps them in purchasing a property for the lowest possible price" (US Real

Brand Management Coursework Example | Topics and Well Written Essays - 2500 words

Brand Management - Coursework Example Overall branding is viewed as a differentiated strategy through which the customers can easily distinguish the features of a product from that of similar products offered by other marketers. It is also viewed as a tool used by the marketers to position the products with a reliable image of quality and values to make certain the growth of a recurring fondness by the consumer. That is why it is often said that products are something which is manufactured in the factories. Brands are something developed in the minds of the customers; and, hence, the customers do not buy the product; customers actually buy the brand. From the discussion it is quite evident that in order to gain a competitive position in the market it would be important for the marketers to develop a strong brand. However, developing a strong brand is not an isolated approach; rather it is a holistic one which includes a combination of marketing activities. The present study has been conducted in lieu to critically analyz e various aspects related to a brand. The brand chosen happens to the largest coffee chain in the world, Starbucks. During the course of study various elements of the brand, the present branding strategy of the company, the marketing and communications strategy of the company as well as the key factors related to the brand equity of the brand has been analyzed by using various analytical and marketing tools and models. Back ground of the brand By Origin Starbucks is an American coffee chain which has now become the largest coffee chain in the world and the one of most popular global brands. The company began its journey in 1971. The headquarters of the company is located in Seattle, US. The company has 20,891 stores in sixty two countries. The product of the company includes Coffee, Tea, Smoothies and Frappuccino beverages. As on 2012 the company had 149,000 employees and the revenue of the firm happened to be US$ 13.29 billion. The chairperson, President and CEO of the company is M r. Howard Schultz. . Brand Elements Brand elements are a set of elements that are utilized by a brand to develop a unique position in the minds of the consumers. Brand elements play an instrumental role in creating brand identity. Creation of a unique brand identity is quite important as it helps the marketer to define how brands plan to leverage the brand to reach the predefined corporate vision; to support to corporate values and achieve the corporate vision. Ultimately it helps the company to achieve brand loyalty and equity (Keller, 2012, p.399). One of the key brand elements of Starbucks has been the logo of the company; the first logo of the company was developed in the year 1971. The next was built in the year 1987. The next logo was built in the year 1992. The present logo is almost the same as the one built in the year 1992. The star of the logo represents the company that provides high quality offerings and has been living up to the expectations of the customers for quite a long time. Another key element of the brand would be the packaging of the products (Arvidsson, 2006, p. 201) The packaging of the cups are simple and yet attractive. One of the key features of is the cups are recyclable (Elliott and Percy, 2007, p. 291). Through such brand elements the Starbucks

Scenario Neighbourhood Dispute Essay Example | Topics and Well Written Essays - 250 words

Scenario Neighbourhood Dispute - Essay Example In addition, anything and everything should be considered as evidence. Whether this evidence is physical or testimonial, it must be preserved, noted, and brought to the attention of the investigators. The only evidence collected at this point of the investigation is eyewitness accounts or spontaneous statements of a suspect at the scene. After the scene is secured, immediate and appropriate notification must be made to the investigators. If a murder case ends in failure or an officer is embarrassed in court, the primary reason may very well be an inadequate examination of the homicide scene or a failure to implement good basic crime scene procedures as availed. More so the fate of the people being affected can be saved as earliest as possible and when police responds effectively, further damages are eliminated. This is a Domestic violence since it incurs a dispute in family possibly between a husband and wife. Domestic violence is a pattern of assaultive and coercive behaviors, including physical, sexual and psychological attacks that adults or adolescents use against their intimate partners. However, current guidelines and policies involve; Training for all security personnel on domestic violence and workplace violence, notifying the security department of any patient or employee who is a victim, notifying staff when security officers witness threats or abusive behavior toward patients and Coordinating with local law enforcement. The police are expected to make sure that the scene is under supervision by availing no crossing tags to enables people around be aware of the seriousness the events is to be considered. The police needs to raise an alert that anyone who tries to interfere with evidence will be prosecuted and reined in court for such offence. Event 3: The police officer speaks to the complainant who explains to them that

Brand Management Coursework Example | Topics and Well Written Essays - 2500 words

Brand Management - Coursework Example Overall branding is viewed as a differentiated strategy through which the customers can easily distinguish the features of a product from that of similar products offered by other marketers. It is also viewed as a tool used by the marketers to position the products with a reliable image of quality and values to make certain the growth of a recurring fondness by the consumer. That is why it is often said that products are something which is manufactured in the factories. Brands are something developed in the minds of the customers; and, hence, the customers do not buy the product; customers actually buy the brand. From the discussion it is quite evident that in order to gain a competitive position in the market it would be important for the marketers to develop a strong brand. However, developing a strong brand is not an isolated approach; rather it is a holistic one which includes a combination of marketing activities. The present study has been conducted in lieu to critically analyz e various aspects related to a brand. The brand chosen happens to the largest coffee chain in the world, Starbucks. During the course of study various elements of the brand, the present branding strategy of the company, the marketing and communications strategy of the company as well as the key factors related to the brand equity of the brand has been analyzed by using various analytical and marketing tools and models. Back ground of the brand By Origin Starbucks is an American coffee chain which has now become the largest coffee chain in the world and the one of most popular global brands. The company began its journey in 1971. The headquarters of the company is located in Seattle, US. The company has 20,891 stores in sixty two countries. The product of the company includes Coffee, Tea, Smoothies and Frappuccino beverages. As on 2012 the company had 149,000 employees and the revenue of the firm happened to be US$ 13.29 billion. The chairperson, President and CEO of the company is M r. Howard Schultz. . Brand Elements Brand elements are a set of elements that are utilized by a brand to develop a unique position in the minds of the consumers. Brand elements play an instrumental role in creating brand identity. Creation of a unique brand identity is quite important as it helps the marketer to define how brands plan to leverage the brand to reach the predefined corporate vision; to support to corporate values and achieve the corporate vision. Ultimately it helps the company to achieve brand loyalty and equity (Keller, 2012, p.399). One of the key brand elements of Starbucks has been the logo of the company; the first logo of the company was developed in the year 1971. The next was built in the year 1987. The next logo was built in the year 1992. The present logo is almost the same as the one built in the year 1992. The star of the logo represents the company that provides high quality offerings and has been living up to the expectations of the customers for quite a long time. Another key element of the brand would be the packaging of the products (Arvidsson, 2006, p. 201) The packaging of the cups are simple and yet attractive. One of the key features of is the cups are recyclable (Elliott and Percy, 2007, p. 291). Through such brand elements the Starbucks

Theme of religion in the Arab world Essay Example | Topics and Well Written Essays - 250 words

Theme of religion in the Arab world - Essay Example Religions also should practice equality. In respect to the Muslim perspective all people are equal before the eyes of God. God created people equally and they should be treated equally. The poor should be helped by the rich and exploitation should not be practiced among religious people or the Muslims. In reference of the documentary, religious people should have original goodness. This means that people should practice goodness without being forced or pretending. Original goodness should be seen among religion with people helping each other without expecting repayment or compensation. Religions like Islam beliefs in one God who they regard as the creator of all things and the earth. Muslims belief and worship one God known as Allah who created mankind. The followers of religions set time to worship the Supreme Being. The devoted Muslim should adhere to the practices as required in the Quran. As the religions have a free choice principle, some people choose not to follow the practices while others follow keenly. Muslims belief that they should remain committed to religious teachings in order to receive blessings the Supreme

A Rose for Emily Essay Example for Free

A Rose for Emily Essay The short story begins by telling the end of it; the story begins with the funeral of the aristocratic Miss Emily Grierson during the time period of the civil war. The funeral turnout so big, the whole town of Jefferson attended. The town felt responsible for Miss Emily because they felt that she was a â€Å"tradition, a duty and a care; a sort of hereditary obligation upon the town† (287). â€Å"The men of the town respected Miss Grierson and viewed her as a fallen monument† (287), whereas the women of the town haven’t been in the house for years and was viewed by the narrator to have attended the funeral just to get a peek of the inside of Emily’s home to see how she lived. The house sits on a street that was once the town’s most prestigious areas. With all the other homes replaced with garages and cotton gins Miss Grierson’s house was the last one standing. The house was described as â€Å"a big, squarrish frame house that had once been white, decorated with cupolas and spires and scrolled balconies in the heavily lightsome style of the seventies, set on what had once been our most select street† (287). Now, time has taken toll, and neglect of the maintenance has distorted its once beautiful structure. The main conflict in the story was Emily facing reality, she didn’t know how to let go of her past â€Å"I have no taxes in Jefferson. Colonel Sartoris explained it to me. Perhaps one of you can gain access to the city records and satisfy yourselves† (288). Agitated by her tactics, the town is getting tired of taking care of her, â€Å"So the next day, â€Å"She will kill herself†; and we said it would be the be st thing† (291). The townspeople think she is stuck up and arrogant because she thinks that everything revolves around her. Isolation from the society caused her to become depressed, unhappy and crazy, leading up to her destroying Homer. Emily was a heavy set woman â€Å"She looked bloated, like a body long submerged in motionless water and of that pallid hue† (288). She was an old, secretive woman, who was devastated and alone in a growing society, forcing her to stay in her role. Emily sunk into a deep mental depression and limited others to see her true identity by remaining hidden,  Ã¢â‚¬Å"When we next saw Miss Emily, she had grown fat and her hair was turning gray† (292). She lived most of her life in isolation and was intimidated by her controlling father. When Miss Emily was alive, the townspeople considered her as a financial obligation because she never paid taxes. She hadn’t paid in years, and she wasn’t forced to pay â€Å"See Colonel Sartoris, I have no taxes in Jefferson† (288). Her nonpayment dated back to 1894 when the mayor of the town, Mayor Colonel Sartoris, told the story that her father loaned the town money and as payment back to her father they allowed her not to pay taxes. Her father died and left Miss Emily with no money to live off of and the inheritance of a decaying house. As time passed and generations came and went, the arrangement became a discontent with the people so they made many attempts to collect the long time debt but as adamant as they were, so was Emily. She would not respond to their efforts. Finally after numerous failed notifications, the town’s board decided to make a trip to her house hoping to get an agreement to satisfy the debt. Emily hadn’t had visitors in years, but greeted by her old house servant, the board was permitted to enter into the damp stenched home and waited in the room until Miss Grierson was summoned. When Emily enters; small, round and dressed in black, not nearly as appealing as she was once described, the visitors affirmed their purpose. They requested compensation for her taxes, but Emily’s harsh and bold demanded that she didn’t have taxes and instructed Tobe, her house servant, to escort them out, â€Å"I have no taxes in Jefferson. Tobe!† The Negro appeared. â€Å"Show these gentlemen out.† (288). Emily always wanted a home where she can feel loved and free in, but it didn’t turn out that way as the complaints poured in from neighbors and townspeople about a smell lingering around the home and demanded the new mayor to take action. Judge Stevens, old in his years, didn’t know what he could do to fix the problem. He thought the smell might have been a dead rodent that the caretaker must have killed in the yard, â€Å"It’s probably just a snake or a rat that nigger of hers killed in the yard† (289). To quiet down the complaints, he said he would send the message to Ms. Emily’s servant. As more complaints came in and the problem persisted, a group of men decided to take matters into their own hands and made a visit to Miss Emily’s house, â€Å"They broke open the cellular door and sprinkled lime there, and in all the out buildings† (289). After some time, the smell went away. During her younger years, people felt bad for Miss Emily. Her great-aunt old lady Wyatt had gone mad and her father sheltered her so much that he didn’t allow her too far from his sight. He drove everyone away. He felt that there was no young man good enough for his Emily, so she never married and didn’t have any friends. The Griersons believed they were a higher class than most. Emily didn’t have a relationship with her family in Alabama because her father had a fallen out with them over Aunt Wyatt’s property. When Mr. Grierson died, Emily denied he was dead and left him in the house for three days. After many failed attempts by the townspeople to persuade her to get rid of his decomposing body, she let go and buried her father. Now she was all alone and didn’t come out much. Time passed and it was a long time before anyone had seen Emily, â€Å"When we saw her again, her hair was cut short, making her look like a girl with a vague resemblance to those angels in colored church windows† (290). Emily’s new look made her seem younger. After Emily’s father’s death, the town paid a construction company to pave the sidewalks. The foreman, Homer Barron, was from up north and grew to know the townspeople. He was â€Å"a big dark, ready men, with a big voice and eyes lighter than his face† (290). Homer was Emily’s secret lover, â€Å"Miss Emily and her lover Homer Barron, had been carrying on for the better part of two years† (Scherting398), whether that meant he was dead or alive. Rumors in the town said Homer would not get married, â€Å"Homer himself had remarked-he liked men, and it was known that he drank with the younger men in the Elks Club-that he was not a marrying man† (291). When Emily requested arsenic from the druggist, the town started to become curious whether she was going to kill herself or not, â€Å"I want some poison,† she said to the druggist† (290). Little did they know that it was for Homer, â€Å"Emily feels so disillusioned and desperate th at she manages to poison him, feeling that in this way she can keep him forever with her† (Yang 73). People often saw Homer and Emily together on Sunday afternoons driving in a buggy. Some of the town’s ladies weren’t too pleased with the sight. As Homer and Miss Emily spent more time together, the ladies thought it was a dishonor to the town and a terrible example to the young folks so they reached out to her family in Alabama to see if they can come and stay with her. During the cousins stay, Emily went to the store and bought jewelry, a toilet set,  men’s clothing and a nightshirt. They were thought to surely be married now with Emily preparing for his stay, but while the cousins were at the house, Homer left. Soon after her relatives left Homer returned. After his last sighting entering Miss Emily’s house, Homer was never seen again as well as Miss Emily, but from time to time she would be seen by her window. People thought Miss Grierson went crazy. It was years before she would be seen again, â€Å"When we next saw Miss Emily, she had grown fat an d her hair was turning gray† (292). Emily got ill and died downstairs in one of the rooms. The funeral was held days after Miss Emily’s death. Her family and the townspeople came to make their final view. Ladies all about, men in their confederate uniforms, on the porch and in the yard, they waited after Emily was buried before they went in the room that hadn’t been visited in decades. When the door was broken down, dust filled the room. Inside, it looked like a preparation for a wedding; decorated with faded rose color curtains and lights. Across the room stood a dressing table with crystal set in row and a man’s tarnished, silver toilet set. There also rest a collar and tie. Hanging on a chair, a suit cautiously folded and accompanied by some shoes and socks. To the spectators surprise, lying amongst everything rest Homer. Underneath his nightshirt, his body was molded to fit an embrace. Imprinted on a pillow next to his decayed remains; caressed by time, laid an indentation of a head. In the crest of the indentation rest a single long, gray strand o f hair from Miss Emily head. It was not until her final day of death that the readers could fully picture Emily as being insane. Having being denied male companionship by her father, she was desperate for love. She was so crazy that she killed the man she loved and used her aristocratic position to cover up the murder. By killing Homer, she didn’t realize that she was sentencing herself to total isolation, no contact with anything or anyone from the outside world. The narrator persuaded the reader to believe that Emily killed Homer and then preserved his body in the moment of her most anticipated day. To her, she sealed her love, preventing the stroke of loneliness. Always being comforted by his touch, she laid with him until she became ill and overcome by death. Work Cited SparkNotes Editors. â€Å"SparkNote on A Rose for Emily.† SparkNotes.com. SparkNotes LLC. 2007. Web. 14 Mar. 2013 Dliworth, Thomas. â€Å"A Romance to Kill For: Homocidal Complicity in Faulkner’s A Rose for Emily.† Studies in Short Fiction 361999 251-62. 21 Nov 2008. Yagcioglu, Semiramis. â€Å"Language, Subjectivity and Ideology in â€Å"A Rose for Emily†.† Journal of American Studies of Turkey 2(1995) 49-59. 21 Nov 2008. Faulkner, William. â€Å"A Rose for Emily.† In The Norton Anthology of American Literature. Ed. Nina Baym. 2160-2166. New York: W.W. Norton, 2003.

Belt Drive Laboratory Exercise

Belt Drive Laboratory Exercise An investigation into the relationship between tensions in a slipping pulley and comparison of experimental and theoretical results 1. Summary The transmission of power across machines and systems in industry is vitally important and belt drives can provide this in a cheap but efficient form. In this experiment, a flat belt was attached around a pulley at four separate contact angles and the tensions both before and after the pulley were recorded as the mass was changed to investigate the belt tension ratio and efficiency of the pulley, and how this compared to theoretical results. The experimental and predicted results were found to be very similar, confirming the expectation that an increase in contact angle would cause an increase in belt tension ratio. Also, a peak efficiency of 67.95% was measured which was significantly lower than the average modern day efficiency of 95%.   2. List of Symbols Symbol Meaning  µ coefficient of friction between belt and pulley ÃŽÂ ± half vee belt angle ÃŽÂ ² angle of contact between belt and pulley T ­1 tension after pulley T2 tension before pulley mm millimetres N newtons V volts A amps g grams à Ã¢â‚¬ ° rotational speed rpm revs per minute ÃŽÂ · efficiency POUT output power PIN input power T torque Nm newton metres 3. Introduction Belt drives are a cost effective, easy to use devices designed for power transmission between machines or shafts. The origins of traction devices can be traced back as far as the Babylonians and Assyrians with flat belts, made of leather, becoming the main source of power transmission in factories during the industrial revolution. Although flat belts are still used today, the introduction of vee belts by John Gates in 1917 revolutionised short distance power transmission, being able to generate more power than a flat belt for a pulley of certain diameter. Modern belt drives are able to transmit power at an efficiency of 90-98%, averaging 95% [1]. Vee belts provided the opportunity for continuously variable transmission with their ability to work on pulleys of variable diameters, a useful advantage over other forms of transmission. However, the main disadvantage is the slip between belt and pulley which can limit the efficiency of the drive; the factors contributing to this are the belt profile, the friction and the amount of torque. This report investigates the relationship between the tensions in a stationary flat belt pulley and subsequently the torque and efficiency, comparing the experimental results with expected values calculated using the theory outlined below. 4. Theory Given the coefficient of friction  µ, vee belt angle 2ÃŽÂ ± and angle of contact ÃŽÂ ² (rad), the relationship between higher tension and lower tension in a slipping pulley, known as the belt tension ratio, is given by the following equation: [2] (equation 1) Given for a flat belt ÃŽÂ ± = 90 ° and knowing sin (90 °) = 1, this equation can be rewritten: (equation 2) It is this theoretical equation which the experimental results will be compared against in order to analyse the relationship between the belt tension ratio and coefficient of friction. 5. Method 5.1 Apparatus Belt drive system set up as shown above in figure 1, with the central pulley of radius 50mm and a load cell measuring with an uncertainty of  ­Ã‚ ­Ãƒâ€šÃ‚ ±0.005N. DC electric motor to provide initial rotational movement of the central pulley, measuring voltage (V) with an uncertainty of  ±0.05V and current (I) with an uncertainty of  ±0.005A. Masses, 100g each, to vary the load applied at the free end of the string Hand held optical tachometer capable of measuring rotational speed (à Ã¢â‚¬ °) of the pulley with an accuracy of  ±0.5rpm. 5.2 Procedure The free end of the string was placed accordingly to ensure the angle of contact, ÃŽÂ ², between the belt and pulley was à Ã¢â€š ¬/2. The motor supply voltage was set to 10V and it was made sure that the pulley was rotating in the correct direction by checking T2 > T1. The spring balance was zeroed before the minimum load, 100g, was placed on the free end of the string and a measurement for T1 recorded off the spring balance. 100g masses were then added individually until a maximum mass was applied and the value on the spring balance after the addition of each mass was recorded. These masses were then removed, the angle of contact changed, and the experiment then repeated for angles of à Ã¢â€š ¬, 3à Ã¢â€š ¬/2 and 2à Ã¢â€š ¬. The maximum mass was achieved when the motor was close to stalling but the voltage value still read 10V. When performing the experiment at the 3à Ã¢â€š ¬/2 angle of contact, values for current and pulley rotational speed were also measured after the addition of each 100g mass. The current (I) was measured by the digital multimeter while the rotational speed of the pulley (à Ã¢â‚¬ °) was measured using the hand held optical tachometer. 6. Results The tension after the pulley (T1) and the mass added to the free end of the string were recorded and collected in a table, which can be found in Appendix A. The values for the mass were converted from kg to N to give the corresponding tensions (T2). A graph of T2 against T1 (figure 2) was then drawn for all four angles of contact ÃŽÂ ². This experimental value was calculated from figure 3 to be 0.3269. Using this value and equation 1 for all four angles, a theoretical plot of the belt tension ratio was able to be produced and compared with the experimental results achieved at the four points, shown through figure 4. 7. Discussion It was expected that as the angle of contact increased, the value of T1 would decrease and therefore the value of the belt tension ratio would increase. It can clearly be seen from the experimental data points produced in figure 4 that the results from this experiment were as expected. Also from figure 4, an analysis of the experimental data points and the theoretical line of best fit shows a clear correlation between the two calculations, confirming the theory discussed during section 3 of the report. The slight differences found between these two forms of data, particularly at ÃŽÂ ²=3à Ã¢â€š ¬/2 where the largest error is found, can be accredited to systematic errors due to the measurements from the load cell. Observing figure 6, the motor efficiency shows a generally increasing trend though the curve begins to flatten out as T2 reaches 9.810N. This shows the relationship between torque and efficiency not to be linear but instead parabolic, demonstrating the idea of a peak efficiency at each contact angle. By differentiating the equation of the line of best fit we can calculate that the maximum efficiency is achieved at a torque of 1.627 Nm with this efficiency being 67.95%. This efficiency is significantly smaller than the modern day average of 95% stated in the introduction; this difference in values can be attributed to various factors affecting the calculations. Firstly, it was assumed that the motor driving the pulley was 100% efficient; in reality this would not be the case as there would be energy lost internally through friction, cooling systems and core losses. Secondly, this experiment was conducted using a constantly slipping flat belt as opposed to a more commonly used form of transmission such as a vee belt, where higher efficiencies would be anticipated. 8. Conclusion To conclude, the experiment outlined in this report was useful in demonstrating the relationship between tensions in a slipping pulley, successfully validating the theory from section 3 that belt tension ratio is related to angle of contact; as ÃŽÂ ² tends towards 2à Ã¢â€š ¬, the belt tension ratio tends towards a maximum due to an increased area of contact and consequently larger friction. In the experiment, a maximum efficiency of 67.95% was calculated at a torque of 1.627 Nm. The graph of efficiency against torque analysed in section 5 demonstrates a need to find the optimum torque of a system in order to achieve maximum efficiency from it. The findings from this experiment are statistically insignificant as the nature of the pulley does not correspond to common industry types. However, the experiment was useful in showing the basic relationships between angles of contact, belt tension ratio and efficiency found in belt drives and the effect slipping can have on the output of these systems. Appendix A Raw Data à Ã¢â€š ¬/2 à Ã¢â€š ¬ 3à Ã¢â€š ¬/2 2à Ã¢â€š ¬ Weight (kg) T2 (N) T1 (N) Current (A) Speed (revs/min) T1(N) T1(N) T1 (N) 1.0 9.810 5.80 3.8 1218 3.40 1.70 0.9 8.829 5.20 3.5 1239 3.05 1.50 1.15 0.8 7.848 4.60 3.2 1256 2.70 1.35 1.00 0.7 6.867 4.00 2.9 1280 2.40 1.15 0.90 0.6 5.886 3.45 2.6 1308 2.05 0.95 0.75 0.5 4.905 2.85 2.3 1340 1.70 0.80 0.60 0.4 3.924 2.25 2.0 1370 1.35 0.60 0.45 0.3 2.943 1.65 1.7 1399 1.00 0.40 0.35 0.2 1.962 1.15 1.3 1429 0.65 0.25 0.25 0.1 0.981 0.5 1.0 1470 0.30 0.10 0.10 [1] Carlisle Power Transmission products, Inc., Energy loss and belt efficiency, [Online]. Available: http://www.clark-transmission.com/images/pdf/carlisle/energy_loss_and_belt_efficiency.pdf. [Accessed 9 February 2016]. [2] J. Darling, ME 10010 Solid mechanics 2 Belt Drive Labratory Exercise, University of Bath, 2016. [3] University of Geulph, Department of Physics, What is torque?, [Online]. Available: https://www.physics.uoguelph.ca/tutorials/torque/Q.torque.intro.html. [Accessed 16 February 2016]. [1] PIX Transmissions Limited, Belts Brief history and types, [Online]. Available: http://www.pixtrans.com/blog/belts%E2%80%93brief-history-and-types.html. [Accessed 9 February 2016]. [2] Groschopp, Efficiency and losses in electric motors, 24 March 2015. [Online]. Available: http://www.groschopp.com/efficiency-and-losses-in-electric-motors/. [Accessed 10 February 2016]. [3] Habatec, Introduction to the power transmission flat belt drive, 2011. [Online]. Available: http://www.habatec.net/HNet/HabaTEC.nsf/vwWebContent/FF5800BDAD1854E0C12571CA0028442B?OpenDocument. [Accessed 10 Feb 2016]. [4] IHS Engineering360, Flat belt pulleys, [Online]. Available: http://www.globalspec.com/learnmore/motion_controls/power_transmission/flat_belt_pulleys. [Accessed 15 February 2016]. [5] J. Darling, ME 10010 Solid mechanics 2 Belt Drive Labratory Exercise, University of Bath, 2016. [6] V. R. Chennu, Belt drives types, advantages, disadvantages, 31 October 2015. [Online]. Available: http://me-mechanicalengineering.com/belt-drives-types-advantages-disadvantages/. [Accessed 15 February 2016].

Initiation Story Essay -- essays papers

Initiation Story "A&P", written by John Updike, is based on a moment in the life of a cashier. He was known as Sammy and he referred to his position in the grocery store as a slot checker. Sammy spent his time watching and wondering about customers. One day, while working, three girls dressed in bikinis entered the store and attracted his attention. He describes the three girls movements and watches them as they roam throughout the store. Eventually, the girls work their way to Sammy's cashier station to purchase the item which they have selected. Then Lengel, the manager of the store, enters and embarrasses the girls for their attire. As a result, Sammy quits his job at the A&P. This short story is an example of an initiation story through its use of characterization and plot. Sammy, the slot checker, at the "A&P" evolved throughout the story. Initially, he was only a cashier who was using his idol time to critique the customers who came passing through. His job was beneath his mental capabilities and so this was the only way he could keep himself bu...

Anion Root Tip

In the experiment, onion root tips are choosen to be observed under microscope. It is because the chromosomes are larger than most of the others plants. The root tips of onion are picked to observed as the root tips are the region where the cell division occurs mostly. The cells at the tips of the onion are actively dividing, therefore they are always in stages of mitosis. The tips on the slide are squashed with the aim to show a better and clearer observation of the chromosomes of individual cells. Adding Feulgen stain is to visualize the onion root tip cells.Normally the chromosomes are not visible in nondiving cells because the DNA is still uncoiled. After adding Feulgen stain, supercoiling of the chromosomes into a highly compacted form happen. The supercoiled chromosomes are formed so that the chromosomes can be visualized under microscope. Be precautious when treating with Felgen stain because it is a type of DNA specific stains and carcinogens. Gloves should be wore. Based on the results, it shows that interphase is the most abundantly stage that is found in onion root-tip cells, and is followed by prophase.The other phase: metaphase, anaphase and telophase only show lower amounts. The larger amount of interphase shows that the duration taken in interphase is longer than other phases. Interphase is a stage for the growth and also development of the cells. Majority of the cells are in interphase as replication of genetic material,DNA and organelles for production of new cells take a longer time. Prophase is the common phase after interphase. More times is needed for the process of condensing of sister chromatids into chromosomes. During prophase, mitotic spindles are developed from microtobules that produced by centrosomes too.Therefore, more times is needed for the more complicated stages, which are interphase and also prophase. Interphase is a stage when the cell is not dividing but preparing for its next stage. The nucleus have one or more dark-stained nucleoli that is filled with network of threads. The threads are actually the chromatin. During interphase, the genetic material and organelles are replicated. Interphase is divided into three phases which are G1, S and G2 phases. G1 is the longest phase as the work to resume growth following mitosis is carried out here. The preparation for replication of DNA occur S phase is the phase when the DNA synthesis.During this phase, the cell's DNA replicates. G2 is a gap between the synthesis of DNA and beginning of mitosis. It is a period of rapid cell growth and synthesis of protein. During prophase, the chromatins super coiled and become thicker and shorter. Thickening continues till they condense into chromosomes. Each chromosomes has been duplicated, consists of two sister chromatids. Soon, the spindle which is made up of microtubules start forming. The disintegration of nuclear envelope and nucleoli occur. At metaphase, the chromosomes have moved to the center of the nucleur.The ch romosomes have aligned at the metaphase plate and the centromeres of each sister chromatids, chromosomes have attached to the spindle. The nuclear membrane disintegrates totally at the same time. The centromeres are divided during anaphase. Sister chromatids are seperated and pulled to the corresponding poles by the spindle fibres. While the telophase is the last stage of mitosis division. A new nuclear envelope is formed around each group of chromosomes. The chromosomes uncoil. The nucleoli and nuclear envelope are formed and reappearred again. The cytoplasm is divided equally and two daughter cells are produced.

To Whom So Ever It May Concern

About six months ago, I devoted a considerable amount of my time searching the Internet for an appropriate graduate school where I could utilize and advance my knowledge as well as achieve my primary goal to work in the areas of graphic and web designing.I narrowed my choices to four graduate schools, namely, Dakota State University, Montana Tech, University of Missouri Kansas City, and University of California, San Diego Extension or UCSD. After further research my final choice was the Digital Arts Center at the UCSD. I was convinced and impressed after talking to friends, alumni and after reviewing available material about the Digital Arts Center that I had made the right choice.I will definitely recommend this School to anyone aspiring to make a career in the Digital Arts. Information Technology enables improved decision-making and information sharing, provides access to resources previously unavailable to business, facilitates learner-centered instructional organizations, makes p ossible new kinds of learning for students, and creates new professional development.In my opinion the happiest person is that person who works in a job that interests him or her. I like to learn new skills and acquiring up to date information, because they can help me to adapt to a fast-changing world, enrich my experiences, explore my interest, and give me higher self-esteem.I believe in the maxim that education is a constant pursuit, and that educated persons devotes their entire life to the quest for knowledge. At present I am working as an aircraft charter Coordinator and dispatcher for a private Jet firm. For the past few years I have been preparing marketing material for my company using Adobe Photoshop and this has brought to the surface my latent talent and desire to work in this fascinating field.My competence in this field has won me numerous accolades from my employers. I am very good at computers and have an innate talent for grasping the nuances of computer hardware an d software. My intention is to change my career to graphic and web designing.A visit to your fascinating web site reveals that the courses of particular interest to me, on offer are, first, digital design and communication, which involves the working with illustrations, photography, publications, etc. This course will help me to develop comprehensive presentation skills. Second, web design and production, this course enables one to create professional level projects.Third, multimedia production, this course makes one an expert in special effects, etc.(digital arts center, n.d). The well-qualified and experienced faculty, excellent laboratory facilities, exceptional research work and the inspiration given to students would provide me with an ideal platform for achieving my goals.I look upon the courses offered by you as avenues to achieve my objective. I assure you that I would keep up my diligence and good demeanor during the course. I hope you find my purpose definitive and that I satisfy your requirements in respect of a promising student. I am eagerly looking forward to prove my capability in your esteemed institution.References.Digital arts center. UCSD Extension. n.d. Retrieved from http://dac.ucsd.edu/index2.htm

Annotations to Applied Linguistics books Essay

Annotations 1. Guy Cook (2003). Applied Linguistics.  This book explains applied linguistics in brief. It describes the popular and academic views of correctness. It also discusses the languages in the contemporary world. It presents English and its growth and the many Englishes used nowadays. It discusses some of the English language teaching techniques. It describes communication. It looks at the linguistic changes and second – language acquisition. 2. Guy Cook and Sarah North (2010). Applied Linguistics in Action. The book is divided into three parts. The first is about applied linguistics in theory. Itexplains the theory of practice. The second part is about English in the world, being a global language and TEFL. The third part is about applied linguistics in action in details. 3. Judit Sarosdy, Tamas Farczadi Bencze, Zoltan Poor and Marianna Vadnay (2006). Applied Linguistics 1. This book deals with applied linguistic more explicitly in a wider context. It discusses the traditional former methods in teaching English Vs. the communicative approach. It also discusses the learning process and classroom management. It stresses the culture’s effect on the language. 4. Michael McCarthy (2001). Issues in Applied Linguistics.   The book discusses languages and modeling language. It highlights the second language in speech and writing. It describes applied linguistics through a professional discourse. 5. Patricia A. Duff (2008). Case Study Research in Applied Linguistics. This book tackles case study research in applied linguistics. It defines, describes, and defends case study research, and gives examples to support. It then explains how to make a case study report. 6. Susan Hunston and David Oakey (2010). Introducing Applied Linguistics (Concepts and Skills). This book applies news stories to access the key concepts in applied linguistics and stresses the skills required for applied  linguistics. 7. Zoltan Dornyei (2007). Research Methods in Applied Linguistics (Quantative, Qualitative and Mixed Methodologies). This book is made up of five parts. Part one is mainly about the key issues in research methology. Part two presents data collection. Part three illustrates data analysis in details. Part four shows the structure of reporting research results in a quantitative report; a qualitative report; and a mixed method report. Part five sums up the book.

Intelligence Definition and Measurement Paper Essay

Intelligence Definition and Measurement Paper - Essay Example In Part 1 of the article, empirical findings are listed that are consistent with a heterocyst hypothesis but render other hypotheses either implausible or very difficult to test. In Part 2, a formal model of the process of heterocyst is presented. The goal of the modeling is to develop a quantitatively rigorous method for estimating the potential contribution of heterocyst in the Flynn effect, as well as trends observed in other heritable traits and conditions. Numerous studies of the age-grade progress of school children have afforded convincing evidence of the magnitude and seriousness of the retardation problem. Statistics collected in hundreds of cities in the United States show that between a third and a half of the school children fail to progress through the grades at the expected rate; that from 10 to 15 per cent are retarded two years or more; and that from 5 to 8 per cent are retarded at least three years. More than 10 per cent of the $400,000,000 annually expended in the United States for school instruction is devoted to re-teaching children what they have already been taught but have failed to learn. The first efforts at reform which resulted from these findings were based on the supposition that the evils which had been discovered could be remedied by the individualizing of instruction, by improved methods of promotion, by increased attention to children's health, and by other reforms in school administration. Although reforms along these lines have been productive of much good, they have nevertheless been in a measure disappointing. The trouble was, they were too often based upon the assumption that under the right conditions all children would be equally, or almost equally, capable of making satisfactory school progress. Psychological studies of school children by means of standardized intelligence tests have shown that this supposition is not in accord with the facts. It has been found that children do not fall into two well-defined groups, the "feeble-minded" and the "normal." Instead, there are many grades of intelligence, ranging from idiocy on the one hand to genius on t he other. Among those classed as normal, vast individual differences have been found to exist in original mental endowment, differences which affect profoundly the capacity to profit from school instruction. We are beginning to realize that the school must take into account, more seriously than it has yet done the existence and significance of these differences in endowment. Instead of wasting energy in the vain attempt to hold mentally slow and defective children up to a level of progress which is normal to the average child, it will be wiser to take account of the inequalities of children in original endowment and to differentiate the course of study in such a way that each child will be allowed to progress at the rate which is normal to him, whether that rate be rapid or slow. While we cannot hold all children to the same standard of school progress, we can at least prevent the kind of retardation which involves failure and the repetition of a school grade. It is well enough recognized that children do not enter with very much zest upon school work in which they have once failed. Failure crushes self-confidence and destroys the spirit of work. It is a sad fact that a large proportion of children in the schools are acquiring

Ethics Essay Example | Topics and Well Written Essays - 1000 words - 2

Ethics - Essay Example An individual must perform right things at the right time. The script of the book dealing in ethics originates from the heart and each one has to read and understand it with one’s own efforts as per the demands of the situations. Restoration of ethics in American life, particularly in business, has to be given top priority. Practice right things, for self-satisfaction, and not to become selfish and to amass wealth. C W Colson In, â€Å"The Problem with Ethics,† Charles Colson writes with anguish about the plight of the people of America in all segments, with loss of ethical values. According to Colson, ethical and moral decay is the root cause of the problems in American culture. The leadership and people of the country have failed to make proper utilization of the abundant natural wealth that has been bestowed. Selfish goals have turned out to be priorities. A distressing scenario is gradually building up, and no concerted efforts are made to find a tangible solution. Colson’s lecture at the Harvard Business School on April 4, 1991, on the subject of ethics was well-received by the Harvard students. Moral philosophy and ethics were not the favorite topics with the would-be business executives at Harvard, whose sole purpose of getting educated was to know the principles and procedures to maximize profits in the business world. The gist of his lecture was â€Å"that a society without a foundation of moral absolutes cannot long survive.† (Colson†¦) Perfect ethical discipline in the business world may be impossibility; but one needs to know how to carry on with the available discipline by applying the principles of ethics. Colson laments about the future of America, where thousands of public officials are prosecuted and convicted, where Congressmen are censured and forced out of office, where money meant for helping the poor people is being siphoned off by those who are supposed to be its guardians for its proper utilization, where spy scandals threaten the unity and integrity of the nation, where well-known authorities in important positions sell the national honor for sexual favors or for money and where corruption has engulfed all ranks, high and low, of the country’s administration. Colson argues that no professions or branch of business has remained unaffected from corruption. Loan scandals, open exhibition of greed in business dealings, pharmaceutical firms producing adulterated goods, athletes using drugs to improve performances, sportspersons engaging in gambling rackets, top literary figures indulging in plagiarism, section of the intellectuals tendering applications for educational grants on the strength of bogus credentials--the loss of ethical values lies at the bottom of all these maladies. To highlight the existing grotesque scenario of the society Colson quotes from the cover story on ethics from Time Magazine, â€Å"Hypocrisy, betrayal and greed unsettle a nation’s soul,† mentions The Washington Post that â€Å"common decency can no longer be described as common,† points to the observation in The New Republic magazine that, â€Å"There is a destructive sense that nothing is true and everything is permitted.†(Colson†¦.) The Press is the barometer of public opinion. Such a grim situation creates a cynical society, as is the case with America today. Crisis of character has affected all

Critical Analysis of Current Management or Leadership Book Research Paper

Critical Analysis of Current Management or Leadership Book - Research Paper Example It imparts into the managers the skills that are vital for present management as well as in the future. Managers are informed on better strategies that are necessary for solving problems. The new strategies were previously hidden from them. The theoretical proposals of the book when applied in management can help enhance the performance of various organizations. The first part of the book talks about business performance. Drucker says although there is no known genuine business theory and no integrated business strategy is in existence, people know about business and its key functions (Peter, 1999). In deed no standard management strategy exists. The practical implication of this fact is for the managers to design the strategy that will most suit the needs of their organizations. Different organizations have different management strategies and this explains the diversity in the performances of organizations. This fact coincides with what happens in reality. Managers should set balanc ed objectives in the key areas of production in line with the current prevailing factors and those of the future. Owing to the fact that businesses have certain set goals, the managers must lay down clear strategies that will help steer their business to achieving those goals. Applying the strategies proposed in the book puts the managers at a better position to improve their organizations. They must learn how to mobilize the necessary resources required in realizing the objectives of their businesses. When strategizing, managers should also put into consideration how the decisions will impact on the performance of the business in the future. When fully adhered to, the business performance proposals can be of great help in management of organizations. The book talks about dimensions of management. Organizations, both business enterprises and public institutions exist for a purpose. There are three major roles of management in an organization. The managers must ensure that these role s of management are achieved. The first role is to think through and define the specific reason for existence and mission of the institution, whether hospital, business enterprise or university. If the organization is a business enterprise, its reason for existence would be to make profit and expand its scale of operation. The second purpose is to ensure productivity and the employees achieving. The last role is to manage social impacts and responsibilities. Todays organizations’ success is based on these three pillars. Managers should know the purpose of an organization. Once they are fully in terms with the mission and purpose of an organization, they can set policies and strategies that can enhance the productivity and efficiency that aim at achieving the set goals. The strategies formulated should conform to the objectives to be achieved. Time dimension, as proposed in the book, affects management of businesses and institutions. This coincides with the real situation in m ost organizations today. In making decisions, managers should put into considerations the time factor. For a productive organization, every decision made and objectives set must be time bound. The managers must live at present and also in the future. The future goals of an organization can only be achieved from the present as they represent the continuity of the organization. Management of various organization when planning include the future in the decision

Should young children use computers in early childhood programs Essay

Should young children use computers in early childhood programs - Essay Example They follow these directions and learn a variety of things like dancing, gaming, communications skill etc. The increased use of computers increases the communication power of children. Most preschools have the facility of computers. They teach children and direct them the ways to use it themselves. Computers help children to communicate in a social environment. While using computer children develop two sorts of interactions. One is the children-computer interaction and the second is children-children interaction. Children-Computer interaction is developed when a kid involves himself in understanding the directions of the computer, when a child is developing the understanding the lines of the software and establishing the grasp on the hardware. And the Children-Children interaction is developed when the kid works in an environment where other children are also using the computer. The child works on the computer and connects his computer to the computer of his fellow to ask about his/h er daily routine or to seek any help from him/her. Preschool kids can use the computers easily with great proficiency when an appropriate software in accordance to the age of the child is installed. (Mayesky. 2002) Computers are effective for young children when this small box is changed to a ‘coaching machine’. Computers used by young children should be equipped with the elements which prove to be beneficial for them like joystick to handle directions effectively, gaming software, mathematics problem solving games, puzzles, and other entities. Computers increase the sense of control in these children. Computer is an excellent medium for conversation for disabled and mentally retarded children. These children can interact with the outer world using this amazing device. Handicapped kids can learn the essential basic skills using computers. They can learn the knowledge of computer from their early ages and can further

T-Bags Essay Example | Topics and Well Written Essays - 2500 words

T-Bags - Essay Example T-Bags is a specialty teahouse concept offering a broad and creative selection of tea beverages and accompaniments at convenient and accessible locations in the Metropolitan areas. The company provides its customers with a new tea experience by creating a new context for the traditional idea of "afternoon tea". T-Bags is different to other tea-based businesses in the U.K. market today. Most teahouses in the U.K. are usually family businesses (passed through generations) located in the countryside, or if they are in the city area, they are upscale and are housed in high-end hotels. Essentially, T-Bags is based on the specialty espresso bar concept (like Starbucks) which is already rampant throughout the country. Like the espresso bar concept, the specialty teahouse has a strong product focus - tea. However, unlike the other traditional teahouses, T-Bags offers an usually wide menu range in an environment where customers are encouraged to explore different tea flavorings and blends brought in from all over the world. In the short term, The Company's goal is to implement this concept, first, in a retail outfit of less than 800 square feet. The Company's medium term goal will then be to pursue an aggressive expansion strategy in London and other major Metropolitan areas in the U.K. to create a strong brand identity. In the long term, The Company's goal is to become the leading brand of specialty teahouses in the U.K. Although The Company's key selling point is its wide product offerings, The Company is aware that other teahouses in the market today are also able to follow this product strategy. However, The Company's unique selling point which encompasses wide product offerings, a unique customer experience and customer loyalty cannot be easily copied. The following five elements will differentiate T-Bags from its competitors and foster customer loyalty. High Quality Product Offerings. T-Bags has scoured the best places in the world that produces quality tea leaves and the products offered are uncompromising. To complement the tea-drinking experience, T-Bags also offers high quality accompaniments like sweets and pastries sourced from the same regions as the tea in order to provide a consistent experience. Customer Service. Since this business concept is new to the U.K., it is important that first purchases from customers are followed by repeat businesses. Therefore, it is crucial that all employees understand the concept of the business in informing customers of the